Love’s Jerky Co. didn’t start in a boardroom — it started with a hidden stash.
My dad, Leroy, had been making thin & crispy New Mexico–style beef jerky since before I was born. Anytime friends or family came over, there was a familiar routine: everyone went hunting for Leroy’s jerky. It was that good.
Fast forward 37 years later, in 2022, I decided it was time to turn my dad’s beloved, word-of-mouth snack into a real brand. I took his four original flavors, honored the original process, and launched The Loves Company — named after my two daughter’s Paris Love and Porsha Amour. Paris Love hand-drew our cow logo, making this a true three-generation family brand.
WHAT MAKES US DIFFERENT?
Our jerky isn’t just different—it’s unmistakable. Thin, crispy, full of flavor, and made to enjoy. Every batch is crafted with care by a team that believes in doing things the right way, honoring the recipes that started it all while bringing them to life for a new generation of jerky lovers.