HerRoom is an online retailer specialising in women’s lingerie, bras, panties, sleepwear, swimwear, shapewear, hosiery, and bridal essentials. Founded by Tomima Edmark, the store focuses on helping customers find suitable styles and sizes through detailed product information, fit guidance, customer reviews, and its Universal Cup Sizing® system.
HerRoom carries products from 150+ lingerie brands, including Wacoal, Freya, Panache, Prima Donna, Elomi, Natori, and Vanity Fair. The website offers a broad range of sizes and styles, including full-figure and DD+ options, and provides fit-focused tools to help shoppers compare products across different brands.