Crunchi is a beauty and skincare brand specializing in high-performance makeup and skincare products formulated with a focus on ingredient transparency, product quality, and sustainability. Founded in 2016 by Kelly Kruesler and Melanie Petschke, the company offers a wide range of cosmetics, including foundations, tinted sunscreens, lip products, mascaras, brow products, makeup brushes, and skincare essentials such as facial serums and moisturizers. Crunchi emphasizes carefully selected ingredients, non-GMO formulations, and cruelty-free practices, with a commitment to creating products that combine beauty, performance, and environmental responsibility.
The Crunchi online store allows customers to explore makeup and skincare collections, discover products for different beauty routines, and shop accessories designed for everyday use. The brand highlights sustainable packaging, including glass, aluminum, and paperboard, and states that it is Leaping Bunny certified and participates in 4ocean's plastic-neutral program. Many products are also vegan and gluten-free, although customers should check individual product ingredients for specific requirements. Through its focus on transparency, thoughtful formulation, and responsible sourcing, Crunchi aims to offer customers an alternative to conventional beauty products without compromising on performance.